Pendampingan Pelatihan Keberlanjutan Inovasi Produk Bagi UMKM

Anni  Safitri; Kresna Rahma  Aji; Mar’atus  Sholikah; Sudarmin Sudarmin

doi:10.65065/8pmmkk74

Authors

Anni Safitri Politeknik Balekambang Jepara Jawa Tengah Author
Kresna Rahma Aji Politeknik Balekambang Jepara Jawa Tengah Author
Mar’atus Sholikah Politeknik Balekambang Jepara Jawa Tengah Author
Sudarmin Sudarmin Politeknik Balekambang Jepara Jawa Tengah Author

DOI:

https://doi.org/10.65065/8pmmkk74

Keywords:

Sustainability Training, Product Innovation, UMKM

Abstract

This community service activity aims to help small and medium enterprises (MSMEs) meet customer needs and adapt to rapidly changing market trends. The method of this mentoring activity is through training and mentoring. The results of the mentoring activity indicate that the training is very beneficial for participants. Participants' enthusiasm for the training is demonstrated by the high level of participation and attention; this improves participants' understanding and skills. Furthermore, reports of increased revenue reported by participants and new employee applications indicate that the training also helps companies grow. This demonstrates the importance of product innovation training in driving sustainable MSME growth. Researchers found that small and medium enterprises (MSMEs) in Tunggul Village will be better able to meet customer needs if product innovation training is continuously provided.

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