Gen Z’s Preferences in Choosing Villa in Kubu Village, Karangasem
DOI:
https://doi.org/10.65065/7vjdq095Keywords:
Accommodation, Generation Z, Preferences, VillaAbstract
This study aims to explore Generation Z’s preferences in choosing villa accommodations in Kubu Village, Karangasem. Generation Z is known for their closeness to technology and their desire for authentic experiences in every journey. This research employs a quantitative method with a survey approach involving respondents from Generation Z who have visited the area. The findings reveal that factors such as villa facilities, price, location, as well as the uniqueness and experiences offered, are the main considerations in accommodation selection. In addition, aspects of sustainability and alignment with personal values also play an important role in their decision-making process. Generation Z tends to choose accommodations that are not only comfortable and visually appealing but also provide added social and environmental value. This study provides valuable insights for villa owners and tourism managers in designing products that match the preferences and characteristics of Generation Z in Kubu Village, Karangasem.
References
Agustina, N. K. W., & Astari, M. D. Y. (2022). Generation Z Travel Behaviour and Changes in Travel MicroTrends. ASEAN Journal on Hospitality and Tourism, 20(3), 65–76. https://doi.org/10.5614/ajht.2022.20.3.05
Aisyah, S., Darmadinata, D. J., & Aribowo, H. (2020). Pengaruh Brand Image, Price, dan Physical Evidence Terhadap Minat Menginap di Hotel Shangri-La Surabaya. Jurnal Eksekutif, 17(2). www.kemenpar.go.id
Arief, G. M., & Millianyani, H. (2015). Pengaruh Scial Media Marketing Melalui Instagram Terhadap Minat Beli Konsumen Sugar Tribe. E-Proceeding of Management, 2(3).
Arum, dkk. (2023). Karakteristik Generasi Z dalam Kesiapannya Dalam Menghadapi Bonus
Demografi 2030. Accounting Student Research Journal. Vol. 2, No. 1, 2023, pp. 59-72.
Dharmawan, Ardian, dkk. (2021). Analisis Minat Generasi Z dan Milenial Pada Film Legal dan Situs Film Ilegal. Jurnal Narada. ISSN 2477-5134 Volume 8.
Kadek, N., Saputri, M. A., Made, I., Negara, K., & Suardana, W. (2020). Preferensi Wisatawan Milenial Mancanegara ke Badung, Bali. Jurnal IPTA, 8(1).
Lolowang, I. (2019). Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Rumah Tipe Premium (Studi Pada Konsumen Kawanua Emerald City Akrland Manado Isye R. A. Lolowang. Jurnal Riset Bisnis Dan Manajemen,7,91–110.
Pertiwi, P. R., & Sulistyawati, A. S. (2020). Journal of Business on Hospitality and Tourism Factors of Influence in Choosing Accomodation: A Study With Reference to Mas Village, An Artistic Heritage Village In Ubud-Bali. Journal of Business on Hospitality and Tourism. https://doi.org/10.22334/jbhost.v6i1
Purwaningsih, dkk. (2018). Preferensi Wisatawan Mancanegara dalam Pemilihan Akomodasi di Desa Wisata Nyuh Kuning Ubud, Bali. Jurnal Kepariwisataan dan Hospitalitas.
Putri, dkk. (2019). Perbedaan Preferensi Konsumen Generasi Z Antara Coffee Shop Besar dan Coffee Kecil di Kecamatan Coblong Kota Bandu. Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis. 6(1):77-89
Safitri. (2022). Kesiapan Generasi Milenial Sebagai Role Model di Era New Normal. Conference Series 5.
Wiastuti, R. D., & Lestari, N. (2020). The generation Z characteristics and hotel choices. African Journal of Hospitality, Tourism and Leisure. https://www.researchgate.net/publication/340284189.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Bangsawan Satria Agung, Ni Desak Made Santi Diwyarthi, I Wayan Jata, Ni Wayan Chintya Pinaria (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
