Analisis Manajemen Strategi Dalam Meningkatkan Kinerja Karyawan Pada PT. Baladewa Cipta Kreasi

Abstract

This study aims to analyze the application of strategic management in enhancing employee performance at PT. Baladewa Cipta Kreasi. The research employs a descriptive qualitative approach, utilizing data collection techniques such as observation, in-depth interviews, and documentation. Data analysis was conducted using the interactive model developed by Miles, Huberman, and Saldaña, comprising data reduction, data display, and conclusion drawing. The findings indicate that strategic management has been implemented across three key dimensions: strategy formulation, strategy implementation, and strategy evaluation. Strategy formulation involved establishing the vision, mission, strategic objectives, and strategies for performance improvement. Strategy implementation was realized through task allocation, organizational communication, resource provision, and employee motivation. Strategy evaluation was carried out through monitoring, performance measurement, and the identification of obstacles. The application of strategic management has positively contributed to improved employee performance; however, further strengthening is required in areas such as strategy communication, competency development, reward systems, and more structured performance evaluation.